SONY DSCBeing the sports fanatic that I am, I have been exposed to the idea of “potential” my entire life.  At least in the sports world, potential is usually a term used to express “what a person could become if they put in the work and develop their natural gifts and talents to the highest level.”

The more I have studied the idea of potential, the more I realize how difficult it really is to identify.  There have been studies done on the idea of potential and it has been determined that there is really no way to measure the potential that we are capable of.  The same studies have estimated that we only reach 10% of our potential during our lifetime.

I don’t really understand how they can say we only reach 10% when they can’t identify the limit but nonetheless, these are two concepts worth discussing.

I understand that they can’t identify our true potential because there really is no way to identify what we are capable of achieving.  The 10% raises a lot of questions for me. Not so much if it is wrong or right but the fact that it is so low.

So why do so many of us fail to achieve what we are capable of?  That is what bothers me.  If we are only achieving 10% of our potential, then 90% of the opportunities we have simply slip by.

Here is what I think.  I think it is because we have a tendency to get comfortable in what we are doing and who we are.  I think a lot of people think being stuck is OK. What do I mean?  I am saying that many people learn a certain skill set, make in income that pays the bills, and have the mind-set that they have reached the top. When we can get by, we have completed the mission.

Why can I say this?  Because I used to be that guy.  Then a series of events happened in my life and I realized I was example of someone living that 10%.  Sure I was contributing, but only on a small scale.  There was an entire world out there that I could make a difference in if I applied what I was capable of.

What does that take?  Courage!  Courage to stretch where you have not stretched before.  Courage to get outside of your comfort zone.  Courage to make decisions that scare the crap out of you.  Most importantly, courage to become someone that everyone else doesn’t believe you can become.

We all have a story.  That story needs to be shared if we are to reach our potential. Why?  Because our story is the footprint we will leave on this earth.  I believe that everyone matters and their story can help others.  Living a life without becoming what you are capable of is really a story untold.

Carl Jung said “The greatest tragedy of the family is the unlived lives of the parents.”   I believe the greatest tragedy in life is the unfulfilled potential of a person. Why?  Because we miss an opportunity to make a difference in the life of another. What if  that other person is you!

Life isn’t easy and life isn’t fair but Imagine what you could do if you could do all you can?

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Barry Smith www.buildingwhatmatters.com 4/16/13 photo by author